Philosophy

  • Since Foundation 1998: Small Institute besides market research specialization on political, economic and social topics
  • Competent and well founded consulting based on more than 40 years experience of the owner
  • Special Know-how and experiences in design, execution and analysis of sophisticated projects
  • Surveys also amongst upscale target groups, decision makers in economy and politics
  • Methodological Know-how above average
  • Complex sampling designs
  • All data collection methods for qualitative and quantitative research
  • Sophisticated analysis, use of multivariate analysis techniques (cluster, factor, regression analysis)
  • Added value by making use of experiences and Know-how obtained from previous research
  • Due to basic research inclusion of background Know-how about long term trends
  • „The chief is cooking by himself“, no opinion research factory, which is leaving customers alone with unclear data and results
  • Permanent dialogue and information on the project state (open-door principle).